Meet the Team

Troy Medley

Troy Medley


Mr. Troy Medley is a tested chief executive with a successful track record in both start-up and turnaround business environments. He has over 15 years of experience in the franchise industry where he has repeatedly demonstrated the ability to recruit an elite senior management team, galvanize a workforce around a compelling strategic vision, acquire investment capital, develop strategic partnerships, and exceed top and bottom line goals at both the corporate and unit level.

Mr. Medley is currently the President of PrimaHealthCredit. PrimaHealthCredit provides a cloud-based payment management and finance platform that enables healthcare providers to offer payment solutions at the point-of-care, and in doing so, is reinventing how patients pay for out-of-pocket healthcare expenses by offering smarter, simpler, and more transparent payment solutions.

Prior to joining PrimaHealth Credit, Mr. Medley was Chairman and CEO of PersonalCare Physicians, LLC, a medical management company that specializes in overseeing limited enrollment family practices and specialty programs for hospitals. As CEO he oversaw all strategic, operational, and financial activities of the enterprise and managed its sale to a regional health system.

Prior to forming PersonalCare Physicians, LLC, Mr. Medley was CEO of Velocity Sports Performance Franchise Systems, LLC, where he led the turnaround efforts of the nation’s largest sports performance training provider over an 18-month period.

Mr. Medley has an MBA from Pepperdine University and a Bachelor of Science Degree in Education from Missouri State University.

Mr. Medley lives in South Orange County with his wife and daughters.